Anyone who wants to buy political ads on Facebook in the lead-up to the federal election will have to be approved by the company, but unpaid content that simply blurs lines —like a recent doctored video of U.S. House Speaker Nancy Pelosi — will still be permitted on the social-media site.
Facebook is launching its authorization process for political advertising, which includes a number of steps to confirm that an entity or group buying an ad that deals with politics, elections or social issues is real and is based in Canada. During the identity-authorization process, advertisers will also be able to identify as Indigenous — a unique Canadian feature.
Kevin Chan, the head of public policy for Facebook Canada, says the company is trying to go beyond the standards set in the Liberal government’s new election advertising laws, which came into effect last year.
“We’re going to hold these ads for seven years, these will apply across the system irrespective of if they are federal, provincial or municipal ads,” he said in an interview in Ottawa.