Following the Facebook data breach, the sentiment of Indian internet users has taken a beating, a study suggests, as 80 per cent of respondents said they are concerned about their Aadhaar data security.
The national study by market research and analysis company Velocity MR, which was conducted among 5,800 respondents, noted that 8 out of 10 people are concerned about their Aadhaar data security and feel that the government should intervene for their online data protection.
The recent data breach episode involving US-based social networking giant Facebook and British data analytics firm Cambridge Analytica has created an awareness like never before on issues around information privacy, user rights and consent policies, nudging companies to review and strengthen their privacy protection rules.
According to Unique Identification Authority of India (UIDAI) Chairman J Satyanarayana, more than 121 crore residents have been enrolled for Aadhaar and it has been used for over 19 billion authentications.
The national study that covered prominent Indian cities including Delhi, Kolkata, Mumbai, Hyderabad, Bangalore, Chennai, Ahmedabad and Pune also noted that 4 in every 10 respondents said their opinion about Facebook has gone down in recent months.