I&B Ministry proposes set-top box with a chip to track TV viewing

Category : India News
Updated On : April 15, 2018 10:55 PM
By Indian Times Daily

The Information and Broadcasting Ministry has proposed installation of a chip in new television set-top boxes. This will provide data about channels being watched and their duration. The move is aimed at getting “more authentic” viewership figures for every channel.

          “This would help advertisers and the DAVP to spend their advertising expenditure wisely. Only those channels which are widely watched will get promoted,” the official added.

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